High profile album releases are now often accompanied by hundreds of digital formats and products including the album itself, digital singles, exclusive digital tracks, digital ‘bundles’, artwork, videos and a whole range of music products created for mobile phones. While music products diversify, the business of getting it to the consumer is becoming more holistic, with digital marketing and distribution strategies developed right from the start of a campaign. It is not unusual for a record company to offer an artist’s fan base wireless full song and video downloads to go with personalization tools such as ringtones and wallpapers.
Source: Digital Music Report 2007 by the IFPI http://www.ifpi.org/
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